Sun, 05, 21 As with everything that needs to be ‘sold’, so does entertainment and content. And as with any item up for purchase, content too is created for and marketed at audience segments. The easiest way to take a stab at getting to know someone better is no longer through their star sign or Hogwarts house or whether they like Atif Aslam or Ali Zafar. One only has to scan a birth year for things about the object of their interest to click into place. Gen X or Millennial or Gen Z? Sort your subject into one of these demographics and a peek into their very soul is just a Google search away.