Womenâs Day 2021: Women make better money managers than men, says Priti Rathi Gupta GEICE_KELLY âBeing the founder of a start up is like permanently being on a treadmill. #justsaying #startuplife #bhaagmilkhabhaag,â tweeted Priti Rathi Gupta recently. She should know, as Priti is the founder of LXME (pronounced Lakshmi), touted as Indiaâs first financial planning platform for women. A Harvard Business School alumnus who has also done a Post Graduate Programme in Family Managed Business from SP Jain Institute of Management and Research, Priti aims to break the popular stereotype that women canât manage and grow their own money, with the help of her start-up LXME. Ahead of Womenâs Day, we caught up with the entrepreneur who chose to take the plunge in an industry which is still mostly dominated by men. Here are edited excerpts: