World Bank report highlights key reforms needed to use Albania's digital trade Key Reforms Needed to Grow Albania’s E-commerce Sector, Says New World Bank ReportWorld Bank | Washington DC | Updated: 21-01-2021 22:11 IST | Created: 21-01-2021 22:11 IST During the COVID-19 pandemic, online markets are playing a particularly important role by allowing economic life to continue despite social distancing. Image Credit: Pxhere A new World Bank Albania E-Commerce Diagnostic highlights key reforms needed to better leverage digital trade as an opportunity for economic development. E-commerce can be an important asset for Albania. Online sales channels allow businesses to reach more customers, at home and abroad. Customers gain from greater convenience and more choice. Sectors enabling e-commerce can create new jobs, including in technology companies, logistics and online payments.