World Consumer Rights Day 2021 Theme Is Tackling Plastic Pollution Mar 15, 2021, 13:19 IST World Consumer Rights Day 2021:The World Consumer Rights Day is observed every year on March 15 to raise awareness about a consumer's rights. The World Consumer Rights Day theme this year 2021 is to "Tackle Plastic Pollution". The Department of Consumer Affairs campaign is 'Jago Grahak Jago' means 'wake up consumer, be aware' to create consumer awareness through adverts, audio-visual campaigns and consumer education. This year the theme of National Consumer Rights Day is "Tackling Plastic Pollution". The aim is to promote sustainable practises for clean surroundings and respecting rights of consumers.