WOW Skin Science appoints Deepika Sabharwal Tewari as the Chief Brand Officer

WOW Skin Science appoints Deepika Sabharwal Tewari as the Chief Brand Officer
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Prior to this, Deepika worked as a chief marketing officer for Tanishq.
WOW Skin Science has appointed Deepika Sabharwal Tewari as the chief brand officer. She will be responsible for driving brand strategy, digital content & communication, and product category for WOW Skin Science, Shaving Station, Body Cupid, and Nature Derma. Deepika has donned various hats in marketing & advertising over the years and comes from a rich blend of experience in brand building, marketing, communication, and business roles across multiple industry and consumer segments.
In her current role, she will focus on strengthening the brands in India and will drive deep consumer engagement across all channels. Customer Acquisition, Retention, and Engagement are key aspects of her role along with steering special focus on the e-commerce website. Range Creation, New Product Development & Introduction, Pricing & Promotions across channels, and Executing & Developing the product strategy for each of the brands will be her focus areas.

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