GroupM projects that the DOOH market in Asia-Pacific will grow by 11.8% over the next three years. Joerg Zeugner, CEO, Really Singapore Xaxis, GroupM’s programmatic arm, announced a strategic partnership with Asian PropTech platform, Really Singapore. The partnership will give GroupM’s full suite of agencies access to Really’s Premium Audience Advertising Network through Xaxis. Xaxis will significantly extend its programmatic DOOH network in Singapore. Really’s “eScreens,” a network of digital notice boards are installed in high-traffic locations across a growing number of condominiums throughout Singapore. For brand owners and advertisers, the screens intend to give access to a captive and recurring audience, with their content appearing alongside important updates, local news, and affairs of the estate.