Yamaha, Siren Marine Form Alliance Author: Mar 16, 2021 Yamaha Motor Corporation has announced a strategic alliance with Siren Marine, a manufacturer of marine-based IoT products. As part of the agreement, Yamaha has gained a stake in the Newport, R.I.-based telematics outfit. The terms of the deal were not disclosed at the time of this writing. The partnership signals Yamaha’s effort to reinforce CommandBlue, a business philosophy to move engineering and development into the realm of the customer, with a goal of creating an ease of use and create greater satisfaction and confidence on the water. According to the announcement, Siren was chosen for its track record of advancing practical applications in marine IoT through innovation and sound engineering.