Yasso Launches Creamy Guarantee Initiative The top 5 novelty dessert brand promises to deliver on consumer satisfaction News provided by Share this article Share this article BOULDER, Colo., May 6, 2021 /PRNewswire/ -- Yasso Frozen Greek Yogurt, the world's first frozen Greek yogurt bar and the #5 novelty brand is excited to announce today, the launch of its Creamy Guarantee Initiative. If consumers do not find Yasso's frozen Greek yogurt bars to be the most mind-meltingly delicious, ridiculously creamy frozen Greek yogurt they've ever tried, the company will refund the purchase. Yasso Creamy Guarantee Yasso continues to set a new gold standard in permissible indulgence snacking. On top of resetting new standards with the launch of frozen Greek yogurt sandwiches and Yasso Poppables in the past months, the brand's new Creamy Guarantee is a result of consumer demand. According to research conducted in 2020, creaminess is the number two purchase driver for premium novelty brands, second only to taste.