You Can Now Send Old Barbies, Matchbox Cars Back To Mattel; They'll Turn Them Into New Toys You no longer need to worry about some of your old toys ending up in landfills — now, there's a way to recycle them. Mattel has launched a recycling program to extend the life of its worn and cast-off toys beyond just one family. Mattel announced Monday a "toy take-back program" designed to recover and reuse materials from old Mattel toys to make new ones. The company has a goal of using 100% recycled, recyclable or bio-based plastic materials in all of its products and packaging by 2030.