February 27, 2021 × Why the staple rice and wheat are now facing competition from oats, millet, amaranth, and even jackfruit and cauliflower This month, in the flour category in the grocery section of Amazon, jackfruit flour brand Jackfruit 365 was at number three spot, behind Aashirvaad atta and Vedaka atta. In fact, just look at any grocery shelf today and the variety of flours is mind boggling – there is ragi, amaranth, millet, oats, buckwheat, and multigrain flours infused with beetroot powder. In some niche stores, you will even find coconut flour, banana flour, and almond flour. Globally, cauliflower flour is a big new fad.