âKyun chaunk gaye na?â AAPâs Tide jab at BJP on Twitter Share Via: The iconic tagline for detergent brand Tide has resurfaced in one of AAPâs social media posts taking a dig at the BJP led Uttar Pradesh government. âKyun chaunk gaye?â The tagline for P&G owned detergent brand Tide is an iconic example of comparative advertising. It has now resurfaced in a political postshot by the Aam Aadmi Party on Twitter. The question was crafted many years back to address the need to position Tide as a superior alternative to rival detergent brands like HULâs Rin. Over years, it has appeared many times in Tideâs own commercials and also Rinâs potshots at Tide.