Zoom in on Net Zero - with Forum for the Future's Sally Uren OBE VIDEO: Head of corporate sustainability non-profit speaks to BusinessGreen about the risks and opportunities of the crucial decade ahead for the green economy Sally Uren OBE is chief executive at Forum for the Future, a sustainability non-profit set up in 1996 which works with major companies to try and accelerate the shift towards a more sustainable future. Uren spent a decade working as an air quality consultant before veteran environmentalist Jonathon Porritt persuaded her to join Forum for the Future, where she has now been working for over 20 years. Over that time, she has spearheaded a number of key corporate sustainbility initiatives, including Cotton 2040, Tea 2030 and Net Positive, the latter a coalition of leading businesses working to define the next wave of corporate sustainability.