Zuckerberg eyes deeper commerce integration across FB apps By IANS | 0 Views Mark Zuckerberg. Image Source: IANS News New Delhi, July 29 : Buoyed by the launch of WhatsApp payments in India and Brazil, Mark Zuckerberg has reiterated his commitment towards a deeper integration within the family of Facebook apps including Instagram and Messenger to provide a unified commerce experience to millions of users in the near future. In an earnings call after declaring strong Q2 results late on Wednesday, Zuckerberg said that as the company works its way down the stack from discovery and ads to native commerce storefront, it is also making progress on payments at the same time.