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June 10, 2021
SEATTLE June 10, 2021 Today, Amazon.com, Inc. (“Amazon”), together with HanesBrands, Inc. and HBI Branded Apparel Enterprises, LLC (collectively, “HanesBrands”) jointly filed 13 lawsuits against 17 defendants for selling silicone protective earbud case covers that illegally bear HanesBrands’ registered Champion trademarks. The defendants attempted to offer the infringing products in Amazon’s store, violating Amazon’s policies, infringing on HanesBrands’ registered Champion trademarks, and breaking the law.
The lawsuits were filed in the United States District Court for the Western District of Washington. They allege that the defendants used HanesBrands’ registered Champion trademarks without authorization to deceive customers about the authenticity and origin of the products and to create a false affiliation with HanesBrands. Amazon closed the defendants’ selling accounts.
(AP Photo/Wilfredo Lee, File)
Like everything with Amazon, its marketplace is big. Small businesses like Steve Chou’s Bumblebee Linens can soar. But is the marketplace also destroying main street brick and mortar stores? In the third episode of our Amazon series, a look at the peaks and pits of Amazon s marketplace for retail.
Guests
James Thomson, chief strategy officer and partner at Buy Box Experts, an agency that works with Amazon brands and brand investors. Co-founder of the Prosper Show, an education conference for large Amazon sellers. Author of “Controlling Your Brand in the Age of Amazon. (@TheProsperShow)