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Gaming meets the real world in latest Budget Direct Sarge and Jac creative April 30, 2021 10:23 Budget Direct’s reoccurring special detectives Sarge and Jac have encountered the world of gaming in their latest adventure, arriving at the scene of a car accident caused by a video game character in his fluorescent, self-repairing vehicle. The other driver is not so lucky, with the damage to his car requiring Budget Direct’s ‘big cover without the big price’ insurance. “As an insurer it’s important to highlight the serious consequences of dangerous driving while also showing how we take care of our customers when they are impacted by it. Our campaign’s blend of extraordinary meeting the real world, gave us a unique opportunity to do just that, in the latest instalment in our campaign,” said Jonathan Kerr, Budget Direct’s chief growth officer. ....
Former Nine exec Alexi Baker joins NRL as EGM of customer and digital April 30, 2021 11:20 The NRL has appointed former Nine exec Alexi Baker to the newly created role of executive general manager, customer and digital. Baker spent just over nine years at Nine, leaving as managing director of commercial in October last year. Alexi Baker “Confirming Alexi Baker will join the NRL as executive general manager: customer and digital,” an NRL spokesperson stated to Mumbrella. ADVERTISEMENT Throughout her time at Nine, Baker held titles including strategy manager and director of strategy and corporate relations. Her move to managing director was made in a shakeup of senior management in February 2020 by then CEO Hugh Marks, which also saw Chris Janz become chief digital and publishing officer. ....
April 30, 2021 11:14 UnLtd’s gaming competition, The Big Game, is returning in 2021 with participating teams from across the Australian media and marketing industry battling it out over video game Rocket League. It will take place over five weeks, kicking off on 11 May. There are still places left for teams to register, with a limit of 28 teams able to take part. The grand final will be held as a live, in-person event on Thursday 10 June in Sydney, with other games and activations available to take part in for free. The competition launched in May last year with Twitch partnering with UnLtd to make the competition possible in lockdown. Twitch has returned as a partner this year, with head of sales Ricky Chanana commenting on the contribution UnLtd makes to society. ....
Dedication of many brings Suncorps netball partnership to life April 30, 2021 3:41 Suncorp is reflecting its commitment to Australian netball in the story of a family that pitches in to get their daughter to practice and games each week. The ad was created by Publicis Groupe’s Leo Burnett. Executive creative director, Andy Fergusson, said the ad was inspired by Lara Dunkley whose parents drove over 2,000km a week driving back and forth to training and games. “It’s a level of dedication that sounds extreme on paper but is also universally understood by parents who support their kids at the courts, fields, and pitches of Australia every weekend. It’s also the same level of support that Suncorp has shown Netball itself,” Fergusson said. ....
April 29, 2021 11:08 Nine-owned streaming service Stan has announced its next original series will be a six-part, half-hour drama series starring Josh Gad and Isla Fisher, produced in association with NBCUniversal’s streaming service Peacock in the United States. Wolf Like Me will begin production in Western Sydney and regional New South Wales in the coming months. According to state Minister for the Arts Don Harwin, it will bring $28.8 million in production expenditure to the state and support more than 160 jobs for local cast and crew. Fisher and Gad The series comes from Emmy-winning production company Made Up Stories, produced by Jodi Matterson, Bruna Papandrea and Steve Hutensky. ....