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Case study: How PicsArt helped Myntra elevate customer engagement during EORS 13

Case study: How PicsArt helped Myntra elevate customer engagement during EORS 13
The creative editing challenge on PicsArt in India hit 80 million views
Delhi, February 18, 2021
PicsArt, through Ventes Avenues (Ventes Avenues represents PicsArt) undertook a social media campaign for Myntra to boost engagement with the latterâs audience, during its six-day EORS (End of Reason Sale), held in December 2020.
Over the years, Myntraâs EORS has become a marquee fashion event for the industry and the 13th edition of the fashion event, that offered shoppers special deals and value offers to end the year on a cheerful and positive note, was no different. For the event, Myntra was exploring options to boost engagement and brand awareness in an innovative way. With its limitless creative features, socially active young audience, and strong community, PicsArt was an appropriate fitment for the EORS campaign. ....

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Netflix: #PawriHoRahiHai is now a viral meme. UP Police, PIB, Myntra join the party

Ever found anything common between Myntra, State Bank of India, Uttar Pradesh Police, Netflix, Swiggy, Realme, Press Information Bureau, Oyo and Zomato? Well, they are all having a party on social media rolling out memes based on a viral video by a Pakistani Instagram influencer. The theme is trending as #PawriHoRahiHai.
The original Instagram clip shows Islamabad-based Dananeer Mobeen and her friends on a highway and the 19-year-old explains in an American accent: ‘Yeh hamari pawri ho rahi hai.’
The video meme has gone viral, and many brands are now releasing their own memes on this theme to reach younger audiences. ....

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Myntra's new leave policy includes 'care leaves' to look after ailing parents or sick children, and wedding leaves for same-sex marriages

Flipkart owned fashion retailer Myntra has announced new leave policies as a part of its employee-centric initiatives. With the COVID-19 pandemic and its new ....

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Valentines Day 2021: From Nykaa to Zomato, unmissable offers and sales

Valentines Day 2021: From Nykaa to Zomato, unmissable offers and sales
freepressjournal.in - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from freepressjournal.in Daily Mail and Mail on Sunday newspapers.

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Myntra Partners With Actor-Producer Lakshmi Manchu's Teach For Change to Spread Joy to Less Privileged School Children

Myntra.com
Myntra Partners With Actor-Producer Lakshmi Manchu’s Teach For Change to Spread Joy to Less Privileged School Children
Tuesday, February 9, 2021 4:59PM IST (11:29AM GMT)
1000 government school children have benefitted from Myntra Happiness boxes

Hyderabad, Telangana, Bengaluru, Karnataka, India:
Myntra, India’s leading fashion and lifestyle destination, collaborates with Teach For Change, of which famous Tollywood Actor-Producer Lakshmi Manchu is the Trustee and Chairperson. Through this partnership Myntra is supporting the less privileged children from various government schools across Hyderabad to spread cheer and positivity in their lives.
As part of this initiative, clothes and footwear by Myntra were distributed among 1000 children by the actor The children are beneficiaries under the Teach For Change program, an initiative to improve literacy and life skills amo ....

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