The Drinks Business
08 January 2021 By Lucy Shaw
Veteran chef de cave Dominique Demarville has been named the cellar master and general manager of Champagne Lallier, which is owned by the Campari Group.
Demarville will start his new role at Champagne Lallier, which was acquired by the Campari Group early last year, on 18 January.
Maison Lallier was founded in the grand cru village of Aÿ in 1906.
The Campari Group appointed Demarville in order to turn Lallier into a bigger player in the Champagne market while upping its quality in the process.
The drinks giant will seek to expand Lallier’s presence in the high-end on-trade both in France and the brand’s key export markets around the world.