In-depth: Has IPL become an overcrowded Kumbh for brands?Â
Brands are willing to shell out any amount to be visible during IPL matches. But does the high cost justify the cluttered visibility for brands? BestMediaInfo.com explores Mumbai, April 20, 2021
Brands say they are paying anything between 30% and 40% more to advertise during Indian Premier League (IPL) matches now compared to the 2019 season of the cricketing extravaganza.
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Almost every big brand is advertising during IPL either through direct association or through the team sponsor route. Given the names of brands, do the cluttered visibility and below par creatives deliver a strong ROI for them? Some brands believe that the tournament does what other properties do not.
Studds Ninja Elite Super D4 Decor helmet launched at Rs 1,595
The new Studds Ninja Elite Super D4 Decor helmet is being offered in five sizes extra-small (540mm), small (560mm), medium (570mm), large (580mm) and extra-large (600mm).
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UPDATED: February 22, 2021 19:47 IST
The Studds Ninja Elite Super D4 Decor helmet s outer shell is injected with a special high impact grade of engineering thermoplastic for extra protection.
HIGHLIGHTS
The customers can choose between 10 distinct colour options.
The helmet gets features like a hypoallergenic liner and quick-release chin strap.
Two-wheeler helmet manufacturer Studds Accessories has launched the Ninja Elite Super D4 Decor helmet in India. Priced at Rs 1,595, the new Studds Ninja Elite Super D4 Decor helmet is available in Gloss and Matte finishes.
Studds Thunder D7 Decor helmet launched at Rs 1,795
Studds Thunder D7 Decor helmet launched at Rs 1,795
The new Studds Thunder D7 Decor full-face helmet is available in seven different colour options and three sizes.
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The new Studds Thunder D7 Decor helmet in Neon Yellow colour option.
HIGHLIGHTS
The new helmet showcases an aerodynamic design with UV resistant paint.
The Thunder D7 Decor helmet features hypoallergic liner.
Studds Accessories has launched the Thunder D7 Decor helmet in India at Rs 1,795. The new full-face helmet is available in seven different colour options Red, Neon Yellow, Matte Blue, Matte Turquoise, Matte Red, Matte Neon Yellow and Matte Neon Green and three sizes Medium (570mm), Large (580mm) and Extra Large (600mm).
Studds Cub D4 Decor helmet launched at Rs 1,175
Studds Cub D4 Decor helmet launched at Rs 1,175
The Studds Cub D4 Decor is a higher-impact open face helmet with UV resistant paint, which protects helmet colour from fading.
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The Studds Cub D4 Decor helmet in Matte Neon Yellow colour option.
HIGHLIGHTS
The customers can choose from medium, large and extra-large sizes.
The new helmet comes with regulated density EPS for maximum all-round head protection.
Studds Accessories has launched the Cub D4 Decor helmet in India. Priced at Rs 1,175, the open face helmet is available in six different colour options Pink, Red, Matte Blue, Matte Red, Matte Gun Grey and Matte Neon Yellow.
Synopsis
Unlisted shares of the Studds Accesories are trading at Rs 950-975 in the unlisted space, almost doubling on their March price of Rs 450-475.
Agencies
The Covid-19 pandemic has come as a blessing in disguise for the company, as it led to tremendous demand for face shields and other protection wear.
As Indian equity investors keenly hunt for growth stories in the domestic consumption sector, some are turning bullish on the rural theme while others are taking a serious look at the global names.
Some analysts say an unlisted scrip, strong on both the parameters, can be one of India s next big growth stories, as the domestic market shifts from unorganised to organised sector.