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We will be back on IPL media properties whenever the league returns: Abhishek Madhavan, Mobile Premier League

Mobile Premier League had plans of spending 40% of its marketing budget on IPL this year. With the suspension of the league, we speak to Abhishek Madhavan,

Mobile-premier-league , Maple-capital-advisors , Ipl , Gamingmonk , Gaming , Esport , Abhishek-madhavan , கைபேசி-ப்ரிமியர்-லீக் , இப்பில் , கேமிங் , எஸ்போர்ட்

In-depth: Has IPL become an overcrowded Kumbh for brands?


In-depth: Has IPL become an overcrowded Kumbh for brands? 
Brands are willing to shell out any amount to be visible during IPL matches. But does the high cost justify the cluttered visibility for brands? BestMediaInfo.com explores 
Mumbai, April 20, 2021
Brands say they are paying anything between 30% and 40% more to advertise during Indian Premier League (IPL) matches now compared to the 2019 season of the cricketing extravaganza.
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Almost every big brand is advertising during IPL either through direct association or through the team sponsor route. Given the names of brands, do the cluttered visibility and below par creatives deliver a strong ROI for them? Some brands believe that the tournament does what other properties do not.

Japan , Bangalore , Karnataka , India , Chennai , Tamil-nadu , Nippon , Abhishek-madhavan , Nitin-khanna , Gaurav-bhola , Mark-titus , Bestmediainfo-bureau

Mobile Premier League to spend more than 40% of its ad budget on IPL

With an aim to increase its user base to 10 crore, the MPL is spending heavily on TV and digital during the IPL matches. In a conversation with BestMediaInfo.com, Abhishek Madhavan, SVP, Growth and Marketing, MPL, shares their growth strategy

India , Abhishek-madhavan , Youtube , Bestmediainfo-bureau , Indian-premier-league , Mobile-premier-league , Obile-premier-league , இந்தியா , அபிஷேக்-மாதவன் , வலைஒளி , இந்தியன்-ப்ரிமியர்-லீக் , கைபேசி-ப்ரிமியர்-லீக்

MPL says 'Hai Akal, Khelo MPL' in IPL 2021 campaign | Indian Television Dot Com


Conceptualised by The Womb and brought to life by Early Man Films.
15 Apr, 2021 - 02:46 PM IST     |     By indiantelevision.com Team    
MUMBAI: Cashing in on the IPL fever, skill-gaming platform, Mobile Premier League (MPL) has launched its latest campaign on TV and digital media platforms. Revolving around the theme ‘Hai Akal, Khelo MPL’, the adverts feature a humanoid brain as the protagonist, driving in the message that anyone with ‘akal’ (brains) can play the game.
There are a total of seven films in the campaign, of which three are already live and the rest will be released as the IPL progresses. The three films released are a humorous play on the words of popular Hindi language idioms like ‘Akal badi ya bhains’, ‘Akal ke dushman’, and ‘Dimaag ghaas charne gaya hai’. The films push the central idea that one can create their fantasy team on the e-sports platform with basic know-how of cricket during the ongoing T20 tournament. MPL has roped in veteran actor Vijay Raaz for the films’ voice-overs.

Mumbai , Maharashtra , India , Hai-akal , Abhinav-pratiman , Vijay-raaz , Abhishek-madhavan , Navin-talreja , Mobile-premier-league , Early-man-films , Mpl

MPL launches 'Hai Akal, Khelo MPL' campaign for IPL 2021

MPL launches 'Hai Akal, Khelo MPL' campaign for IPL 2021
adgully.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from adgully.com Daily Mail and Mail on Sunday newspapers.

Prachi-bajoria , Trisha-mukerjee , Anand-menon , Suyash-khabya , Navin-talreja , Vijay-raaz , Hai-akal-khelo , Abhishek-madhavan , Shreyas-manjrekar , Syed-nabeel , Dhaval-jadwani , Navin-talreja-kawal-shoor

IPL 2021: MPL renews sponsorship deal with RCB, becomes principal sponsor for two years


IPL 2021: MPL renews sponsorship deal with RCB, becomes principal sponsor for two years
Moneycontrol
9 hours ago
Maryam Farooqui
© Maryam Farooqui
IPL 2021: MPL renews sponsorship deal with RCB, becomes principal sponsor for two years
Ahead of the 14th edition of the Indian premier League (IPL), online gaming firm Mobile Premier League (MPL) has renewed its sponsorship deal with Royal Challengers Bangalore (RCB).
The gaming platform will be RCB’s principal sponsor for the 2021 and 2022 editions of the T20 league.
The partnership will see MPL continue to be featured on the RCB kit for the upcoming edition of the T20 tournament this year, as well as the 2022 edition. MPL first had associated with RCB last year.

Kolkata , West-bengal , India , Bangalore , Karnataka , Indonesia , Madrid , Spain , Maryam-farooqui , Abhishek-madhavan , Instagram , Youtube

Indian gaming platform Mobile Premier League valued at $945M in $95M fundraise


Indian gaming platform Mobile Premier League valued at $945M in $95M fundraise
TechCrunch
2/4/2021
Manish Singh
Mobile Premier League (MPL) has raised $95 million in a new financing round, just five months after it secured $90 million as the two-and-a-half-year-old Bangalore-based esports and gaming platform looks to grow in international markets.
The new $95 million round, a Series D, was led by Composite Capital and Moore Strategic Ventures and gave the Indian startup a post-money valuation of $945 million, it said. Base Partners, RTP Global, SIG, Go-Ventures, Telstra Ventures, Founders Circle and Play Ventures also participated in the round, which brings its total to-date raise to $225.5 million.

Bangalore , Karnataka , India , Indonesia , Kanush-chaudhary , Virat-kohli , Abhishek-madhavan , College-premier-league , Mobile-premier-league , Composite-capital , Moore-strategic-ventures , Base-partners

Indian gaming platform Mobile Premier League valued at $945M in $95M fundraise – TechCrunch


Indian gaming platform Mobile Premier League valued at $945M in $95M fundraise
Mobile Premier League (MPL) has raised $95 million in a new financing round, just five months after it secured $90 million as the two-and-a-half-year-old Bangalore-based esports and gaming platform looks to grow in international markets.
The new $95 million round, a Series D, was led by Composite Capital and Moore Strategic Ventures and gave the Indian startup a post-money valuation of $945 million, it said. (MPL was valued at about $465 million in its previous financing round in September, TechCrunch had reported.) Base Partners, RTP Global, SIG, Go-Ventures, Telstra Ventures, Founders Circle and Play Ventures also participated in the round, which brings its total to-date raise to $225.5 million.

Bangalore , Karnataka , India , Indonesia , Kanush-chaudhary , Virat-kohli , Abhishek-madhavan , College-premier-league , Mobile-premier-league , Composite-capital , Moore-strategic-ventures , Base-partners

Big league awaits Indian online gaming firms in 2021


Big league awaits Indian online gaming firms in 2021
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Fundraising by Indian online gaming firms in 2021 is expected to surpass previous records as investors will look to make the most of people staying online for longer amid the coronavirus pandemic, industry experts say.
iStock
Bengaluru | Pune: Online gaming companies are looking at an eventful year ahead.
Casual games, esports and live streaming are growing at a fast pace as the Covid-19 pandemic-led lockdown brought more people online for longer durations.
Gaming has become a popular avenue for entertainment and investors have made big bets on the segment, even as the outlook on real money gaming companies has turned sour with regulatory roadblocks.

Karnataka , India , Telangana , Andhra-pradesh , Tamil-nadu , Debashish-bhattacharjee , Roland-landers , Lakshmikumaran-sridharan , Saurabh-aggarwal , Abhishek-madhavan , L-badri-narayanan , Sameer-barde