That's it. >> what do you want people to know about how the pricing works, how prices are set? >> so, fuel costs, that certain amount of fuel that i had, it cost me $3.86 a gallon. and we set it at $1.99 so i wouldn't say i lost $1 and some change on it, but it's -- you know, we all can't take it home after we pass away. i'm not going to be able to take all the money with me, so why not just give back, and seeing the smiles on everyone's faces, that's what made it worth it. who knows, just a few months down the road, i might do it again. >> you have a very refreshing perspective, and i think a...