Live Breaking News & Updates on 11 Strives To Promote And Incubate The Soft Power Of Chinese Culture

SHENZHEN, China, July 18, 2022 /PRNewswire/ A one-of-a-kind commercial complex worth RMB10 billion and jointly developed by New World Development Company Limited (the parent company of K11) and China Merchants Shekou Holdings in Shenzhen, was officially named K11 ECOAST. Located in Prince Bay, Nanshan, Shenzhen, and with a total GFA of 228,500 sq. meters, K11 ECOAST is K11's first flagship project in the Chinese mainland consisting of K11 Art Mall, K11 HACC multi-purpose art space, K11 ATELIER office building, and the Promenade. The inspiration for the name "K11 ECOAST" combines the concept of green development alongside the conservation of waterfront resources. The complex is dedicated to promoting a sustainable, circular lifestyle and integrated the concept of environmental protection through the power of creativity, culture, and innovation. Scheduled to open at the end of 2024, K11 ECOAST will be the new harbourfront cultural retail destination and circular economy t ....

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