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Bold moves have become trademark of Los Angeles Rams' front office

THOUSAND OAKS, Calif. -- The Los Angeles Rams' window to win a Lombardi Trophy opened in 2018 and they capitalized with a trip to Super Bowl LIII.
Considering they went all-in to build a star-studded roster for that effort, some may have thought their Super Bowl window would be short. However, coming off a 10-6 season and looking ahead to 2021, the Rams continue to be in prime position for a division title and playoff, if not Super Bowl, run.
Preparing for their sixth season in L.A., and what they hope will be their first in front of fans at SoFi Stadium, the Rams front office and general manager Les Snead are proving the flashy, daring moves they made over the last five years are hallmarks of their decision making.

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Arthur Smith brings optimism, but the Falcons will need patient approach

The Atlanta Falcons wanted a bright mind to revitalize their offense -- so they turned to Arthur Smith. The 38-year-old has been running one of the most balanced and successful offenses in the NFL as coordinator for the Tennessee Titans the past two seasons.
Last year under Smith, who has been an assistant with the Titans since 2011, Tennessee ranked second in red zone touchdown scoring efficiency (75%), third in total yards per game (396.4) and fourth in scoring (30.7 points per game).
Quarterback Ryan Tannehill made strides after he joined the Titans with Smith as his OC. According to ESPN Stats & Information, Tannehill's QBR jumped up over 24 points, his touchdown-to-interception ratio dramatically improved, and he recorded more yards per attempt. Receiver A.J. Brown had more than 1,000 yards in each of his first two seasons.

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