Live Breaking News & Updates on 2 Per Cent Of Women Reported Wearing Nursing Bras And 30 Said That They Had Used Support Belts Almost Every Woman Who Was Surveyed Prioritising Comfort When Selecting Maternity Clothing

Gurugram (Haryana) [India], September 29 (ANI/PRNewswire): Mylo, a leading full-stack solution for expecting and new mothers, today announced the results of a survey done with expecting and new moms around their preferences in maternity wear. Mylo surveyed 5400 mothers pan India in their community to understand whether the category was actually popular with Indian women and the maturity level of the category in the apparel business. The key findings: 76 per cent of Indian women believe that one should invest in maternity wear. 56 per cent wear oversized clothing rather than adopting specially-suited maternity clothes. Maternity dress (33 per cent) found to be more popular than the salwar kameez (26 per cent) with pregnant women. Most popular purchase platform for maternity wear were general e-commerce sites (54 per cent) followed by maternity-specific D2C portals (21 per cent) While pregnancy is a happy time for women, it can also be an overwhelming and confusing time for many. During ....

Gurugram Haryana , Shaveta Gupta , Mylo Clinic , Gurugram Haryana India , Eptember 29 Ani Prnewswire Mylo , A Leading Full Stack Solution For Expecting And New Mothers , Oday Announced The Results Ofa Survey Done With Expecting And New Moms Around Their Preferences In Maternity Wear Mylo Surveyed 5400 Mothers Pan India Community To Understand Whether Category Was Actually Popular Indian Women Maturity Level Of Apparel Business Key Findings 76 Per Cent Believe That One Should Invest 56 Oversized Clothing Rather Than Adopting Specially Suited Clothes Dress 33 Found Be More Salwar Kameez 26 Pregnant Most Purchase Platform For Were Generale Commerce Sites 54 Followed By Specific D2c Portals 21 While Pregnancy Isa Happy Time , T Can Also Be An Overwhelming And Confusing Time For Many During This Stage Of Life , Ne 39s Body Goes Througha Number Of Changes As It Gets Ready To Support The Growth And Development Ofa Baby Asa Consequence , His Period Requires Quitea Few Lifestyle Modifications Such As Changing Eating Habits , S Well As Revamping The Wardrobe To Include Clothing That Can Accommodate Growing Body Maternity Wear Then Becomesa Must Have Accomodate Pregnancy Bump And Ensure Absolute Comfort 76 Per Cent Of Indian Mothers Surveyed Believe One Should Invest In Despite Overwhelming Recognition Its Practicality , Ore Than Half Of The Women 56 Per Cent Surveyed Revealed That They Usually Size Up And Wear Baggy Outfits During Pregnancy , Ather Than Wearing Clothing That Is Specially Suited For Maternity Use Although The Salwar Kameez , Ith Its Give And Forgiving Silhouette , As Been The Go To Option For Pregnant Women In Country Generations , Ts Ubiquity May Be Declining The Mylo Survey Found That After Oversized Options , He Second Most Popular Pregnancy Clothing Item Was Maternity Dresses , Orn By One Third Of Women 33 Per Cent , Ollowed By The Salwar Kameez 26 Per Cent Maternity Tops Were Donned 13 Of Women , Hile Maternity Bottoms Leggings And Trousers Were Used By Less Than 10 Per Cent Of The Respondents When It Came To Post Pregnancy Clothing , 2 Per Cent Of Women Reported Wearing Nursing Bras And 30 Said That They Had Used Support Belts Almost Every Woman Who Was Surveyed Prioritising Comfort When Selecting Maternity Clothing , Itha Preference For Breathable Yet Structured Options That Can Provide Adequate Support However , A Yearning For Comfort Does Not Equate Toa Complete Disregard Style , Ith The Majority 60 Per Cent Of Respondents Describing That Their Least Favourite Quality About Maternity Wear Was It Too Casual And Not Very Flatteringa Third Felt Market Limited In General Didn 39t Have Enough Choices , Hile Almost 40 Per Cent Of The Women Reported There Were Not Many Affordable Options For Them Most Browsed And Shopped Maternity Wear Online , He Most Popular Option Being On Generale Commerce Clothing Sites 54 Per Cent ,