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The story of smokers who start in the mid 2000s turned to e-cigarettes to help kick their habits. >> as james turning to smoke, so did the kids. the numbers will boggle your mind. in 2017, 11.7% of high school students vaped. in 2018, it jumped to 20.8%. now high school students admit to using e-cigarettes. the cdc estimates over 3 million high school students are currently vaping. >> how did we get here? >> there has been flavors that's really targeted at young it's why states like new york, michigan, rhode island are now banning the sale of flavored products. the trump administration has pro...

>> it'll be four years at the end of this year where i made a vow to quit smoking all together. >> reporter: people were still off cigarettes a year later. that's twice as effective as other stlrategies. >> throughout that whole process i felt better and better. i'd feel better. >> reporter: the story of vaping is also the story of smokers who starting in the mid-2000s turned to e-cigarettes to help kick their habit. but more recently, that story has taken an ugly turn. because as former smokers like james have turned to vapes, so have the kids. in 2017 11.7% of high school students vaped. in ...

Regulation as soon as possible and then they will be able to get any unregulated products off the market. >> do you have any suggestion, though, that they aren't moving as expeditiously as they should be? i mean that seals to be what dick durbin is afraid of, that they're not moving fast enough? >> well, the ama encourages the ama, the fda to move expeditiously as well, again with the known health effects, what we know now. are you right. we don't know exactly the specific cause of the recent deaths and the hospitalizations, but we do know the effects of nicotine and so we do urge the fda to b...

Tobacco cigarettes. so there are limitations on marketing to kids. there are limitations on sales. and unfortunately, those rules do not automatically apply to vaping. and i think that the companies are trying to exploit this kind of gray area and be in the wild wild west and try to addict another generation of teenagers and that's absolutely unacceptable to me. >> so it's very -- you mean psychologically all the work the cigarette companies did made it very clear to us how easy it is to addict kids to things. e-cigarette use by high school students jumped according to the u.s. sournlg general...

>> watch very carefully. >> you are more likely to start smoking cigarettes. imagine. rob: on long with music sites and social media from 2011-2013 the number of high schoolers with e-cigarette using the last 30 days jumped from 1.6%, 20.8%, that is unbelievable. >> millions of people often stems. it is a potential program. >> 1 million people from the