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As Congress Flounders in the Run Up to 2024, a Reminder of the Miracle It Once Pulled Off - Vimarsana News

As Congress Flounders in the Run Up to 2024, a Reminder of the Miracle It Once Pulled Off

Published: July 1, 2022

Jayshree Sundar, a top-notch advertising executive, had never handled a political account till she was hired by Congress in January 2004. She and her team went on to help script the party's spectacular victory against Atal Bihari Vajpayee's BJP in the Lok Sabha elections that year.

Source: thewire.in
Related Topics:
Uttar PradeshPriyanka Gandhi VadraSwapan DasguptaShamim AkhtarYogendra YadavJayshreem SundarJairam RameshAmit ShahPriyanka GandhiSonia GandhiAtal Bihari VajpayeeLok SabhaManmohan SinghIndira GandhiLekin Aaam AadmiSalman KhurshidRahul GandhiNarendra ModiMotilal VoraLeo BurnettNational Democratic AllianceMember Of ParliamentCan CongressUnited Progressive AllianceFile Photo Congress
What lessons can advertising learn from an eighteen-year-old election? - Vimarsana News

What lessons can advertising learn from an eighteen-year-old election?

Published: February 11, 2022

Jayshree Sundar, former president-north, Leo Burnett, shares in her own words what we can expect from her recent book ‘Don’t Forget 2004: Advertising secrets of an impossible election victory’.

Source: afaqs.com
Related Topics:
Jayshree SundarLeo BurnettDont ForgetAsian Wall StreetIndia Shining2004 General Elections