Detailed text transcripts for TV channel - CNN - 20100315:11:56:00
So take a look at this. in 2004 pediatricians asked this question in a study. they asked the question, what is the name of the cigarette brand of your favorite cigarette advertisement? a pretty straight forward question. what is the name of the cigarette brand of your favorite cigarette advertisement? when they asked girls in 200410% chose camel. 2007 is when they launched the new ad campaign and in 200822% of girls chose camel. this is important. studies show when people can name a favorite advertisement they tend to be more likely to actually start smoking. now we ran this by the company tha...
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