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Cigarette advertisement on 'prasad' wrapper at Pakistan shrine

This campaign. take a look at this. the numbers are telling. they asked the question, what is the name of the cigarette brand of your favorite cigarette advertisement. that's the question. in 2004 10% of girls chose camel. the ad was launched in 2007. in 2008, 22% of girls chose camel. so researchers came to the conclusion it looks like the campaign worked. we went to rj reynolds for a response. they said, reynolds adheres to numerous restrictions on how to market its products. camel number 9 was developed in response to female adult smokers. kyra, the reason why doctors care is that it's been...

So take a look at this. in 2004 pediatricians asked this question in a study. they asked the question, what is the name of the cigarette brand of your favorite cigarette advertisement? a pretty straight forward question. what is the name of the cigarette brand of your favorite cigarette advertisement? when they asked girls in 200410% chose camel. 2007 is when they launched the new ad campaign and in 200822% of girls chose camel. this is important. studies show when people can name a favorite advertisement they tend to be more likely to actually start smoking. now we ran this by the company tha...