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See things. this is a really key element of what cambridge analytica does. >> reporter: for example, cambridge analytica used facebook data to identify groups in arkansas like this so-called cluster mostly male, 40 to 60 years old, that would be most influenced by imagery that tee pictures politicians getting jobs done with subjects like economy and national security.i pictures politicians getting jobs done with subjects like economy and national security. that information was then used to create specific ads targeting those people whose personality traits they had just uncovered like this 201...

What cambridge analytica does. >> reporter: for example, they used facebook data to identify groups in arkansas, of this so-called cluster, mostly male, 40 to 60 years old that would be most-ly influenced by politics. according to wily that information from facebook was then used to create specific ads targeting those people whose personality traits they had just uncovered like this 2014 ad bolton's super pack created to support tom cotton in his race for senate. >> so one neighbor might get a different message from the second neighbor? >> yeah, exactly. it's not even neighbors. it might be pe...

Military assault bill narrowly failed on thursday, name one of the thee -- >> claire mccaskill. >> one of the three female senators to vote against it. this governor skipped cpac this week but his first 2014 ad in his reelection -- kate. >> scott walkers. >> air waves in wisconsin this week. this long time clinton family pal and a chief strategist in hilly clinton's -- jeff. >> mark pen. >> mark penn is correct. he'll joint microsoft this week. adding to the push family political dpien city -- jeff. >> land commissioner. >> that's correct. 300-point question. in a moment that his conserve tiff...

Chris -- >> how exciting. >> happy new year, guys. i actually got to count down the ball here. we're dancing on the bar. i just want to say thank you to everyone. we have thee greatest job in ths bar. they're kissing and having fun.e what's your hope for 2014? what's your resolution for 2014k >> health, happiness and success. >> what about you? >> happiness and success. >> you can see it's getting kind of crazy. back to you. happy new year, guys. >> see you soon. >> happy new year to you and everybody there. jill keating is still in miami. happy new year, bill. >> oh, my gosh, this is 2014 ad ...

House. it could be worse. the 2014 ad hitting democrats using nancy pelosi's own word against her. >> we have to pass the bill so you can find out what's in it. i stand by what i said there. when people see what is in the bill they will like it, and they will. i don't think you can tell what will happen next year. but i will tell you this, the democrats stand tall in support of an affordable care act. democrats stand tall in support of an affordable care act. democrats stand tall in you a spefort an affordable care act. bill: that at has been put out by americans for prosperity. frank luntz ha...