Detailed text transcripts for TV channel - MSNBC - 20150422:02:56:00
Got to be able to pry open those markets. >> meat production uses a hugely disproportionate share of resources, 6.7 pounds of grain and 52.8 gallons of water go into a quarter pound of burger. that is why the inventors of twitters and others are investing in companies trying to invent fake meat. in an article, it's hard in fact to find a tech billionaire who hasn't invested in a protein alternative 245 aims to stamp out factory farming. they all recognize the realities of on the market. everybody buys burgers. joining us now is award winning food writer corey connell. he's senior editor of "th...