Music genre reflects the health of television industry: 9XM's Pawan Jailkhani
The genre has bounced back from the impact of Covid2019. 06 Feb, 2021 - 09:00 AM IST | By indiantelevision.com Team NEW DELHI: 90s kids in India will recall the MTV of yore - the holy grail of music videos that had everything from the latest Bollywood hits, Hollywood chart toppers, to indie artistes and global sensations. But as the network later admitted, it never made much money from playing music - so it undertook an irreversible shift in its content strategy and more or less hit the pause button on songs. MTV's non-music programming was an undeniable success, but i...