What you need to know to turn B2B marketplaces into your number one marketing tool
One of the emerging trends in B2B commerce over the past 18 months has been the rise of B2B marketplaces. Many B2B brands have woken up to the fact that a marketplace is a highly effective way of supercharging their way of doing business, creating wider ecosystems and tapping into new ways of generating revenue.
Source: b2bmarketing.net