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"From a demographic perspective, Metro cities which had grown the fastest from Q2-FY23 to Q1-FY24, were outpaced in H1 FY24 by SURU (semi-urban and rural), which saw the fastest consumption growth of 9.2% YoY, triggered by improved discretionary spending and demonstrating tailwinds in the rural economy," said CMS. ....
Direct-to-consumer firm Blissclub, which focuses on selling long-lasting women’s apparel, also saw its operating revenue grow by 4.5 times to reach Rs 68 crore in FY23. ....
Pilgrim s operating revenue for 2022-23 jumped over four times to Rs 76.46 crore. Despite a net loss increase, the direct-to-consumer (D2C) personal care brand shows promising growth. ....