Consumption in organised retail to grow at 9.3% in H1 FY24, says CMS Info Systems, ET Retail
"From a demographic perspective, Metro cities which had grown the fastest from Q2-FY23 to Q1-FY24, were outpaced in H1 FY24 by SURU (semi-urban and rural), which saw the fastest consumption growth of 9.2% YoY, triggered by improved discretionary spending and demonstrating tailwinds in the rural economy," said CMS.
Source: indiatimes.com