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Lastly, it's a great source of lycopene which is an antioxidant in the prevention of prostate cancer. >> reporter: but it comes at a hefty price. at this whole foods it is $5.39 a bottle. >> any dietitian will tell you this versus that and this over anything, that wouldn't even be a question. >> reporter: if beyonce is drinking it, we probably should too. you like it? >> i do. >> reporter: what if i told you it boosts your libido, helps you in the bedroom. >> that would be awesome. not that i need the help. >> reporter: men drink up. you can order it off the company's website and they ship wor...

Lastly, it's a great source of lycopene which is an antioxidant in the prevention of prostate cancer. >> reporter: but it comes at a hefty price. at this whole foods it is $5.39 a bottle. >> any dietitian will tell you this versus that and this over anything, that wouldn't even be a question. >> reporter: if beyonce is drinking it, we probably should too. you like it? >> i do. >> reporter: what if i told you it boosts your libido, helps you in the bedroom. >> that would be awesome. not that i need the help. >> reporter: men drink up. you can order it off the company's website and they ship wor...

Prices at a campaign stop vowing to raise prices on gas and oil companies calling for a new direction in america's oil prices as prices in california soared to an all-time lie over the weekend. what happened? >> reporter: the president is here in california driving by some of these gas station, he has seen prices like this behind me. the 76 station, $4.99 for regular gasoline. regular unled is $5.39. there is a number of reasons for this. one, high demand, two, california has more strict standard for gasoline. you can't import it from outside the state. the refineries that make it gas, several...

>>shepard: show me. >> we went to columbia university, our intern went katherine, went shopping. eggs in new york city, $2.39 for a carton. in des moines $1.19. what do you think of that? >>shepard: i am surprised eggs are $2.39. and a gallon of milk? >>reporter: we wanted to make it simple $4.29 in new york city. and now in des moines, what do you think? >>shepard: i guess lower. >> yes, $3.77. >>shepard: on juice is expensive here in new york. >>guest: you will pay $5.39.

A little less than three-quarters of a tank. 13 gallons, $70. we found most people didn't even see the price until we told them. >> $4.14. >> reporter: no. try again. $5.39 here. >> i think we'll be going somewhere else. >> reporter: $5.39 a gallon. you still going to fill up here? >> no. >> reporter: you're leaving? >> yeah. >> reporter: turns out at sun coast, none of the prices are posted out front. do you want to make sure you've seen the price? >> well, it's lower than california, i know that. well, what the -- i guess not. >> reporter: across the street, the nation's second-most expensiv...