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Did you know about Chhota Chetan, the first Indian film that changed the face of 3D Films in Indian Cinema

Spielberg, clint eastwood, scorcese, they don't have to do that. >> why? >> why? because they don't have to do it. the great filmmakers, and they are beloved by the studios. >> so, i guess that he didn't finish the thought, but is he not beloved by the studios or a big film -- >> i think that spike lee is still loved by the studios, but it is that spike lee told me that hollywood wants to make one type of film and spike lee's films are independent and have their thought process and he was talking about the films out there are big action films and big graphics and animate and 3d films and spike...

Of theater observers that says that the average ticket price last year was around $7.89. it's actually an all-time high that topped eight bucks late last year. yeah, i know, for us in new york and l.a. it's at $12, but the $7, $8 price is for big cities and small towns, too, so they are getting really dinged in the small towns, and here's why. it's those 3-d screenings. they take on 2.50 to $4 a ticket and there's more to come. hollywood will be releasing, you know, dozens more of these 3-d films and the theater owners are adding 3-d screens, so get ready for this trend of, you know, more expe...

Audiences closely to see if price hikes get a thumbs up or thumbs down. >> i would like to see the whole movie in 3-d, not just pieces of the movie. >>ly come if someone else pays for me. >> somebody's going to have to make a stand. >> one day somebody's got to say enough. >> reporter: big theater owners say it is the higher cost of new and emerging formats like 3-d now reaching the box office. and they say they'll charge less for matinees or during the middle of the week. but some critics don't buy that. >> even though we're coming out of the recession, a lot of people are still hurting and t...

Hiring. these 3-d films require specialized crew members. they create a 3-d environment on the set. special equipment is needed throughout the entire process, for instance, rigs capable of holding one camera, two cameras instead of just one and then, of course, you do need these special high-tech glasses. and companies that are making the next generation specs? jon, they are hiring. jon: more of the 3-d films, more of the glasses, how are they different? >> reporter: well, you know, today's 3-d glasses are quite a bit more durable, they can be washed and reused. the lenses have a special on th...