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What is the Uncanny Valley? And how does it show itself in Architectural Rendering?

Copy Fifty-one years ago, in 1970, a Japanese roboticist named Masahiro Mori came up with the concept of the “Uncanny Valley”. Around the same time, architectural renderings done using analog methods were still in vogue – collages and photomontages used to get ideas across to clients. A decade later, personal computers came along, and that saw the emergence of CAD and the wider adoption of digital rendering. Today’s architectural renderings are almost imperceptible from reality, with the increase in sophistication of rendering sofware. We struggle to tell the difference between what i...

Copy With increasingly better renderings becoming ubiquitous, students and architects alike feel the pressure of mastering an additional set of skills to get their ideas across. To what extent do renderings make or break a portfolio or a project? How important are they in the design process, and do renderings inform of a particular set of skills besides the software ones? This article explores different perspectives on the role of renderings within the profession. Attention-grabbing renderings appear to be everywhere, from architectural media to billboards, leaving architects with a strong in...

how one man was rescued just hours from death. good morning everybody. i'm randi kaye. we start this hour with a historic credit card settlement that could have you paying more out of your pocket. if you're just joining us, here's the deal. visa, mastercard and some of the country's biggest banks have agreed to a massive settlement with retailers that totals a whopping $7.25 billion. the lawsuit centers around credit card swipe fees. merchants allege credit card companies were fixing the price on those fees, but the proposed settlement now gives retailers the green light to tack on...