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Modular Furniture for Limitless Configurations: A Collection by OMA for UniFor

The concept of PRINCIPLES is to provide furnishings that can be used by anyone, at any time, to best support the flow of operations and communications.

Milano , Lombardia , Italy , Qianhai , Guangdong , China , Shenzhen , Berlin , Germany , Italian , Amos-fricke , Westens-kadewe

The Different Uses of Renderings in Architecture


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With increasingly better renderings becoming ubiquitous, students and architects alike feel the pressure of mastering an additional set of skills to get their ideas across. To what extent do renderings make or break a portfolio or a project? How important are they in the design process, and do renderings inform of a particular set of skills besides the software ones? This article explores different perspectives on the role of renderings within the profession.
Attention-grabbing renderings appear to be everywhere, from architectural media to billboards, leaving architects with a strong incentive to try to emulate this type of visualization within their work. However, rendering is a tool that can serve multiple purposes, from storytelling to a strategic communication of skills and intent to the everyday exploration of design options. As digital tools are constantly evolving, architecture needs to experiment with the techniques across an extensive array of design processes, in order to discover where are the most important creative opportunities.

Dorte-mandrup , Barozzi-veiga , Andreea-cutieru , Smyrna-church , Youtube , Qianhai-global-trade-center , Kengo-kuma-associates , Different-uses , Global-trade-center , Street-bridge-park , Articlenot-experienced , Can-use