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Choices, meat, cheese, topping. and if they wanted deli salad on the side. >> at the 50-year-old lunch shop which she owned and operated since 2007, she turned everything into a number. >> opening 19 minutes, made 266 bucks. who is visiting my business. big slice of business is the 25 to 34-year-old demographic. that's the biggest demographic. >> yeah, lots of data in that store. >> big data expert is at vancouver based open tech. >> how much did the sandwich cost, who bought it. >> he says small business owners can learn from data if they ask the right questions. >> how many times have they b...

Toppings, and then if they wanted any deli sal aid on the side. >> reporter: at the 50-year-old lunch shop which lindsay's owned and operated since 2007, she turns everything into a number. >> we've been open 19 minutes and we made $256. but some of that is catering. we kind of track how many people are coming in. who's visiting my business. a big slice of my business is the 25 to 34-year-old demographic. that's probably the biggest demographic. >> oh, yeah. lots of data in that sandwich. >> reporter: big data expert allen bondi is at vancouver based open stress. he says small business owners ...

$50,523. >> the problem is tracking those numbers is harder than you think. >> something goes up by seven cents a pound, you don't necessarily notice on the first invoice or whatever. but over time you start seeing a difference in the money that you're making. it's eroding the margin. >> if the costs rise faster than the prices, lindsay says even popular shops like hers can go broke very rapidly, no matter what industry they're in. >> i can't raise the cost of my sandwich up and down based on what the cost of tomatoes are or cheese. >> like any other high-volume business, she says her survival...

They wanted a deli salad on the side. >> at the 50-year-old lunch shop which lindsey operated since 2007, she turns everything into a number. >> we've been opened 19 minutes and made $260. you track how many people are coming in, who's visiting my business. a big slice of the business is 25 to 34 demographic. that's the biggest demographic. >> lots of data in that sandwich. >> big data expert alan is at vancouver. >> how much did that sandwich cost. who bought it. >> even small business owners can learn a lot from their data if they just ask the right questions. >> how many times have they bou...

Owners can learn a lot from their data if they just ask the right questions. >> how many times have they bought it? where did the meat come from? how much did the bread cost? >> and those are exactly the kind of questions lindsay asks herself every day. >> in the past 30 days i've paid 131 bills for $50,523. >> the problem is tracking those numbers is harder than you think. >> something goes up by 7 cents a pound you don't necessarily notice on the first invoice or whatever but over time you start seeing a difference in the money that you're making. it's eating eroding the margin. >> if the co...