Detailed text transcripts for TV channel - MSNBC - 20171224:12:39:00
Toppings, and then if they wanted any deli sal aid on the side. >> reporter: at the 50-year-old lunch shop which lindsay's owned and operated since 2007, she turns everything into a number. >> we've been open 19 minutes and we made $256. but some of that is catering. we kind of track how many people are coming in. who's visiting my business. a big slice of my business is the 25 to 34-year-old demographic. that's probably the biggest demographic. >> oh, yeah. lots of data in that sandwich. >> reporter: big data expert allen bondi is at vancouver based open stress. he says small business owners ...