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Bell's happier hour. okay it's 4:00. that means i've got one hour. grillers are the only food item on the menu. soon the fast-food chain says you will be able to live mas for less all day long. with 12 options on its $1 cravings menu rolling out nationwide this year. its rivals have been at it for years. ♪ >> the whopper junior. >> $1.29. >> saving -- >> reporter: a mcdouble wendy's chicken nuggets or bk junior whopper all around for $1. fast food chains are locked in a battle for our wallets which has them practically giving food away. >> there are a tremendous number of competitors battlin...

And people are using less and less of their disposable income at our outlets. >> this was characterized as a tax increase on the very wealthy. the vast majority of americans saw their taxes go up. if you recall back in 2010 the president selfmade the case that in a weak economy we shouldn't raise taxes on anyone. in 2010 we were growing more rapidly than we are now. there is a real risk associated with the sharp tax increases that we saw at the turn of the year. martha: you wonder how the president squares that, because he clearly said that back then. now he has taken the opposite approach, be...

Are scrambling to meet changing demand. >> yeah. you're absolutely right, chris. lots of retailers in fact are really trying to adjust to this brave new world if you like. we've got consumers like us. we've all got smaller pay checks right? the 2% payroll tax hike. i think hurts a household with $65,000 in annual income about $1,300 this year. so that's real money. we've got gasoline prices which have jumped nearly 50 cents a gallon in the past month alone. so you've got companies like walmart stocking more of its shelves with cheaper products and smaller sized packages of everything from toil...

Illustrative of karl rove. these people need a hard, swift kick in the [ bleep ]. >> ige you. anytime you hold up your little sheet -- >> if you don't talk about anything of it goes away. for instance, sarah palin. sadly -- [ applause ] >> let's get to our panel now. krystal ball is my colleague and the co-host of "the cycle" and jimmy williams is an msnbc contributor. thank you both for keeping my studio warm there in new york. >> happy to do it. kroo krystal, let me show you something. a new article in national review ha says karl rove's opposition to steve king's iowa senate bid has been th...

Now, didn't they think that he was so bad then? apparently not. i have another thought. if he raised and spent $300 million on failed candidates, krystal just gave you the number, 1.29%, imagine if they had spent $300 million on geotv in states like florida. or i have another state, pennsylvania. or maybe just crazy, virginia. oh, wait, they lost all three of those. >> yes, indeed. >> not to give them a playbook, but i'm just saying. >> you're giving them good advice. >> krystal, that interview stirred a bit of controversy among some conservatives. take a listen to this claim by karl rove. >> ...