Burger, our kobe burger which is brand new, definitely going to be at my grillout -- rick: you talk about this 80/20, i think for a long time you want the leanest meat ever. that's not really the case. >> we tried selling the 90% -- rachel: who wouldn't want that? >> people complain it's too dry. they want tom juices, and that's why chris has done some great burgers. chris, just show everybody, how do you tell -- do the touch test on the burger -- rachel: when it's time to flip it? >> you know, over, you want to see a little bit of redness coming off, that's a little bit of that juice coming o...