Frontline Communications Are Critical
Brendan Gibney, Sr. Dir. Franchise Services, Choice Hotels Canada Take a worldwide pandemic that has crippled the hospitality industry and add new, stricter-than-ever, mandatory cleaning protocols and what do you have? An epic communications challenge. As a 100% franchised company, Choice Hotels Canada, like many hospitality companies, is heavily reliant on traditional communications methods. From hotel-level initiatives to new brand guidelines, we previously relied on email-first technology, which didn’t necessarily reach frontline staff. A New Challenge Due to COVID-19 health concerns, Ch...
Source: hospitalitytech.com