Hotels Need to Measure More Than Just Revenue | By Larry Mogelonsky
Hoteliers live and breathe guest experience. That’s what we’re classically trained in, but most of that is absorbed as a soft skill or codified in an SOP paper manual. For the past couple years since the pandemic compelled our industry to automate processes, though, data science has now converged to offer us strong business intelligence tools to digitalize all these moments to propel profits and brand advocacy forward. But in order to build the dream, we have to stop thinking only in terms of topline revenues.
Source: hospitalitynet.org