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What we have been arguing for since day one of the negotiations, for the 35 days we were in negotiations with these companies, our members need to have informed consent over the use of their digital double, face, voice, body, they need to help this how it's, hughesdale said to be fairly compensated for the use. that's the core principle were looking for. we also want to make sure that gendered of a.i. tools aren't used to create synthetic actors to create people. those are kind of fundamentals. this is something that really resonates with the public. everyone knows that this is an area that ne...

Both groups, plus the executives, back to the table? >> well we've been willing to continue talking instance last wednesday night when these negotiations fell apart. we sat across from the companies, we are ready to talk tomorrow, the next day, the weekends, as soon as you're willing to come to the table, where there. they told us that it'll be awhile before we're willing to talk to, you saw the studios just happy to say they're ready to talk, they will be there. the reality is, they know what to say issues are that are preventing us from reaching the deal. there is basic fair compensation, th...

A.i. is changing the game, and i think they're rightly concerned, and without some sort of parameters, you're going to be looking at eventually, perhaps, cutting out the middleman. we can use your likeup, your image, maybe -- likeness, your image, maybe your voice, and they don't like that. howard: the big stars who don't really need the union, george clooney, they are very much backing them because they work with every day, and often they read their lines in the case of the writers. these see -- ceos, they make massive amounts of money, i mean, tens of millions of dollars. and lower e level a...

As you probably know, the actors in hollywood have gone on strike, joining the writers' union, completely shutting down the tv and movie i have business. movie business. first time in 60 years they've both been on strike. leapt me play a clip from fran drescher of "the nanny." drescher examining or responding to offer by these studios. >> we are being victimized by a very greedy entity. i am shocked by the e way the people that we have been in business with are treating us. howard: we have streaming tv to deal with, a.i. and all that, but why are the two sides so far apart? there's so much mon...

Artificial intelligence. actors have these concerns with a.i. they don't want their likeness copied and then being used by the studios over and over again without being paid for it. isn't that basically it? >> yeah. it doesn't just affect actors. it affects writers and directors. but, again, i would say what we're looking at is large corporations using new technology, which include a.i., to cut corners and save costs and reduce the workforce by doing that. so you end up with a worse product, but you end up with people who can't afford to live anymore. they can't afford their health benefits. s...