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As you could probably guess, marketing agencies are really good at marketing. This means they're good at selling themselves – convincing you you need them on your team ASAP. And you know what? You probably do. I just want to make sure you find the right marketing agency, and not fall for some flashy sales technique. Here are the things you should actually look for when you're shopping for a marketing agency. 1. Relevant Experience If you were hiring for a permanent team member, what kind of background would your ideal candidate have? The same industry as yours? A similar team size? A company with comparable goals or obstacles? All of these things matter, and an agency worth its salt will be able to check all those boxes in a way no individual can. What's more, the agency you hire shouldn't just have this experience, but case studies to prove their relevant successes. The point of an agency's portfolio isn't to impress you with the big names on its ros ....
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