Homestead Creamery looks to cows' genes to broaden milk's appeal
Homestead Creamery has a plan to urge customers wary of dairy to try drinking milk again. A few years after launching its first line of so-called A2A2 milk, thought by some to be easier to digest, the Franklin County company is going all in. Each of the dairies it works with has fully transitioned its herd to cattle with the A2A2 gene. It wonât change the taste or the nutritional value of the product, but it could draw in new customers who in the past have experienced digestive discomfort after drinking milk. âWe started getting testimony where A2A2 milk really made a difference. We...
Source: roanoke.com