Aaron Halland News Today : Breaking News, Live Updates & Top Stories | Vimarsana

House. >> if you don't believe me, just watch. ♪ >> look at that. >> customers are belting out the latest hits, grabbing a beer, and buying comics. buying comics? yup, buying comics. this is the brainchild of aaron halland who opened the company, a comic shop in 2006. >> i saw the record store going out of business right here in this location and i wanted to put a comic bookstore here. >> comic shops have long suffered from the stereotypes that shows like "the big bang theory" and "the simpson's" have reinforced. aaron hopes to change the stigma. >> comic book stoors are a genre. saying i do...

The geek easy i tend to say, hey, it's a great place to come on friday you should come with me. a lot of people are like oh, i'll give it a shot. they're like, oh my gosh this place is so awesome. why did you never bring me here before. >> the types of events that they host are as diverse as the crowds they attract. anything with a fan base is welcome. >> well, we have a stage and whatnot. why not have the local bands play. then it got to open mic, comedy nights and plays. i'm open to basically anything that people want to do in here that has fans and that people are nice and friendly and are ...

Obsess over them. >> instead of selling limited editions in pristine condition, a comic shop stocks up and coming. >> this is new this is hip, these are modern. these are what comic books and artists are working on now and share the comic book of medium as entertainment, not as collectibles week in and week out. >> the goal to make comic book reading approachable for a whole new set of consumers. at the beginning it meant talking to anyone who would listen and even offering free comics to first-timers. >> we were basically just nonstop trying to get people in here. >> and that soon evolved int...