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/PRNewswire/ -- PureCars, the leading customer data and marketing platform for automotive dealers, announced today new data and insights regarding dealers'...
PureCars announced new data and insights regarding dealers’ knowledge of third-party cookie deprecation, customer database health, and using first-party data for targeted marketing, as well as familiarity with Customer Data Platform (CDP) technology. PureCars commissioned an online survey to retail executives in March 2023.
Auto retailers finding it nearly impossible to leverage third-party data for their advertising need to pivot to first-party data strategies.
Backed by Diversis Capital Partners and Stage 1 Ventures, PureCars made an acquisition during the same week as naming a pair of new leading executives.
/PRNewswire/ -- PureCars, the leading provider of digital marketing technology and services for automotive dealers, announced today its acquisition of data...