More Than Half of CEOs Aren't Convinced Their Marketing Teams Are Driving Results
A new report from StrategyBox surveyed 100 industry executives Aaron Vidas is CEO of customer journey mapping platform, StrategyBox. Strategy Box January 21, 2021 With Covid-19’s hit to event spending, travel and PR, many companies shifted that extra budget over to marketing technology and automation investments. Now, almost a year into the pandemic, most CEOs aren’t convinced their marketing teams are using that extra cash successfully. Don't miss The Business of Marketing, a new series featuring leading c-suite executives sharing insights on the importance of leveraging the intersect...
Source: adweek.com