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Surf Excel pushes for socially distant Holi celebrations in new spot Share Via: The campaign uses the tagline 'Rang achhe hain' and imagines what a socially distant Holi celebration could look like in 2021. It’s very possible that Holi this year is going to look very different. The COVID-induced lockdowns have been lifted in most parts of India, but the pandemic is still spreading across the country. So, the government is urging people to continue to wear masks and observe social distancing norms. Surf Excel’s new campaign borrows from this train of thought. It shows a young boy and...

Surf Excel shows how Holi can bridge emotional distance, bring hearts closer despite physical distancing Conceptualised by Carlos Pereira, the campaign brings alive the true spirit of Holi and demonstrates that physical distance should not deter emotional connections Click on the Image to watch the TVC. HUL’s detergent brand Surf Excel has launched a Holi campaign #RangAchheHain, taking forward its unique 'Daag Achhe Hain' brand proposition and continues to use colours as a medium of ‘togetherness’. This year, it shows how the colours of Holi can help bridge emotional distances...